I proactively spearheaded a cross-funtional initiative to redesign & relaunch NASCAR's Intranet with a user-centric focus, boosting engagement by 37% in the first week (sustained 31% increase YOY):
- Introduced a bold, vibrant design, supporting visual assets, and refreshed brand identity.
- Implemented intuitive navigation, superior search functionality, and mobile accessibility.
- Integrated interactive tools, enabling two-way communication to drive connected culture.
- Delivered seamless access to essential resources through a centralized employee hub.
