We needed a better way to reach and engage our frontline population.
I developed a strategy to expand a social platform we had been piloting with our professional workforce to our frontline employees. I saw an opportunity to use the platform to create a more direct, accessible and interactive communication channel – and presented the business case to our CEO. He recognized its potential to reach frontline team members in ways we had not been able to before and approved the expansion.
I led the rollout across three phases: setup, ensuring employees could access the platform; integration, introducing the platform and building awareness; and implementation, driving sustained adoption and demonstrating its value.
We measured success through active usership and engagement – including posts, reactions, likes, and comments – giving us real-time insight into how employees were using the platform and responding to content. The platform also delivered meaningful qualitative benefits:
Social connection -- created opportunities for real-time interaction around shared interests, strengthening community and belonging.
Leader engagement -- created a new channel for two-way dialogue, allowing leaders to interact directly with frontline employees.
Recognition -- created a highly visible way to recognize employee accomplishments and contributions.
Ultimately, I took a solution we had already proven with one employee population, built a data-backed case for expanding it, secured executive sponsorship and led the implementation -- resulting in nearly 40% growth in active usership in less than eight months.
When I joined NASCAR, there was no playbook for internal communications. So I built one – and turned the intranet into one of its most valuable channels.
I talked to employees, dug into the data, and identified the biggest gaps and opportunities. Those insights shaped four strategic priorities and the year’s communications plan.
One of the biggest opportunities was the intranet. It was underused, hard to navigate, and not giving employees much reason to visit. I partnered with IT to rethink the experience – improving search, refreshing the content and design, adding mobile access, and bringing together NASCAR news, social feeds, and employee resources.
I also launched NASCAR Nuggets, a weekly internal news update that created a steady drumbeat of communication and gave employees a reason to come back.
The result: 37% higher intranet traffic – and a once-overlooked channel became a go-to employee resource with buy-in across the organization.
