What do you get when a business event stops feeling like a business event?
A Late Show.
I led the creative concept and a cross-functional team from idea to execution, transforming a traditional Kickoff into a fully produced experience. We brought the format to life with special guests, musical performances, and a “Man on the Street” delivering live updates from outside the Nashville Music Hall of Fame.
Senior leaders laid out the year’s priorities, with updates from across the business woven seamlessly into the show.
The goal: Make critical business messages more engaging, memorable, and meaningful.
The result: A polished, seamless experience that became the highest-rated event in Asurion history.
97% said the format kept them fully engaged
95% said they left feeling more connected to Asurion
96% said the event made them proud to work for Asurion
98% said they understood the business’s top priorities and how their role contributed
