When the executive leadership team said, “we want something different for Kickoff,” ... I gave them something different. I led a team in creating a Late Show theme from top to bottom to encapsulate all talk show elements, from special guests to musical performances to the Man on the Street bringing live updates from outside the Nashville Music Hall of Fame.
We delivered a unique, top-notch, seamlessly executed Late Show experience, while weaving in business updates from senior leaders in the most engaging way possible. The content was fresh, memorable, and relevant: reaching and resonating with our employees in an approach that catapulted our post-event survey metrics:
- 97% said the format kept them fully engaged
- 95% said they left feeling more connected with Asurion
- 96 % said the event made them proud to work for Asurion
- 98% said they understand the business’ top priorities and how their role contributes
