I led the design and implementation of a social-sharing app while at Sony, providing one click access to drive employee behavior in amplifying the brand's online presence, dubbed the “Share of the Week.”
I developed the project, involving multiple stakeholders and cross-functional collaboration, to leverage a huge untapped resource to drive brand loyalty and awareness, our employee population. We encouraged employees to be ambassadors of the brand and share curated content across their social networks.
This undertaking made a measurable impact on online social presence, generating 56% more reach than when shared by the brand’s socials alone, and it was done completely organically. In addition, it elevated our brand proposition, delivered on our brand voice, and enabled us to control consistent messaging.
The project was such a success I took it to NASCAR and implemented it there as well.
